We rank Vodafone as a supergiant in diversification. Vodafone’s expansion beyond its telco core is conservative and focused on large opportunities in mobile financial services (MFS), and B2B adjacent sectors like cybersecurity, cloud, and IoT. Vodafone is an MFS leader and has revamped its cybersecurity proposition. Vodafone is an IoT leader, expanding beyond connectivity and targeting verticals like smart cities, agriculture, industry, and healthcare.
Strategy Analytics has evaluated and benchmarked the diversification efforts of the top 10 largest global CSPs by revenue using its constellation framework, including China Mobile, China Telekom, Deutsche Telekom, NTT DoCoMo, Orange, SK Telecom, Telefónica, Verizon and Vodafone.