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Wireless Media

Consumer Attitudes to COVID-19 Healthcare Applications and Alerts

Report Summary:

There are complex patterns of interest, belief, and provider trust, related to many smartphone health or information features linked to COVID-19. Consumers in the UK, Germany, and the US are more positive towards features linked to localized health information and exposure risk, rather than monitoring personal health information. A fragmented picture of consumer trust across potential providers of these services is an inevitable position where data privacy will be a must and alliances and joint ventures between public and private organizations will be required to drive the broadest level of adoption.
Table of Contents

Executive Summary                                                                                                   
Stronger Interest in Local Information and Exposure Alerts than Personal Health
Trust in Providers of Applications for COVID-19 is Highly Fragmented  
What Features or Applications Should Mobile Providers or Device Vendors Offer?
Interest in and Believability of Track and Trace Applications Diminishes with Age
Overall Trust in Using Personal Exposure Alerts is Highly Fragmented
Supporting Consumers with COVID-19 Health Applications
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