At Mobile World Congress 2017 Strategy Analytics moderated the session “Consumer Advertising and MNOs” which involved panellists from Telefonica, AOL/ Verizon, Foursquare, Drawbridge, and Smartpipe. The presentations and discussion focused on whether mobile operators have a role in mobile advertising; what assets they can leverage in the digital ad ecosystem; the reason only a handful are so far doing so; and the motivations of both Telefonica and Verizon to position their businesses in media.
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