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Wireless Media

Can Ericsson's Nuvu Ignite Operator Mobile VOD Services in Emerging Markets?

Report Summary:

Smartphones are considered primary devices for video consumption in emerging markets. Consequently, subscription video on-demand services distributing local and regional TV shows and movies have mushroomed significantly over the past few years. In May 2017 Airtel Nigeria launched a mobile-only, zero-rated SVOD service for its subscribers, called Nuvu. This Insight details Nuvu’s value proposition and provides Strategy Analytics’ assessment on the potential of mobile-centric SVOD services in markets where smartphone and tablets are likely to be the primary access point for video content.

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