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Binge On A Resounding Success With 99% Satisfaction



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Report Summary:

Strategy Analytics’ research shows that Binge On has been a success for T-Mobile USA, with 99% of Binge On users indicating satisfaction in the video streaming experience, despite delivery at reduced bit rates. Results from Strategy Analytics’ AppOptix USA panel also identified high-levels of interest from customers of AT&T and Verizon in trading unlimited access to mobile video in exchange for limited quality video streaming. 20% of Binge On users traded up from lower price plans, while 46% of customers on rival networks indicated some level of interest in T-Mobile to get Binge On.   

 


Table of Contents

3.1     Market Awareness of Services Like Binge On  6

3.2     Interest In Services Like T-Mobile’s Binge On  7

3.3     Binge On Adoption & Satisfaction  11


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