Strategy Analytics’ research shows that Binge On has been a success for T-Mobile USA, with 99% of Binge On users indicating satisfaction in the video streaming experience, despite delivery at reduced bit rates. Results from Strategy Analytics’ AppOptix USA panel also identified high-levels of interest from customers of AT&T and Verizon in trading unlimited access to mobile video in exchange for limited quality video streaming. 20% of Binge On users traded up from lower price plans, while 46% of customers on rival networks indicated some level of interest in T-Mobile to get Binge On.
1. Executive Summary 3
2. What is Binge On? 4
3. Survey Analysis 5
3.1 Market Awareness of Services Like Binge On 6
3.2 Interest In Services Like T-Mobile’s Binge On 7
3.3 Binge On Adoption & Satisfaction 11
4. Conclusions 15
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