Author: Wei Shi

Publication Date: Jan 29 2016

Pages: 6

Report Type: Insight, Word

 Wireless Media

AT&T Unlimited Plan: More Than A Strike Back

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Report Summary:

AT&T launched Unlimited Plan to jointly promote and cross sell its mobility and fixed TV services. Despite it being an initiative to shore up AT&T’s media offer in the face of competition, Strategy Analytics believes there is more that AT&T can do with its assets than providing just unlimited data traffic, including targeted partnership with OTT service providers.

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