Wireless_MediaWireless Media

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Author: Wei Shi
Publication Date: Jun 10 2015
Pages: 8
 Report Type: Insight, Word

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Wireless Media

Apple WWDC 2015: Apple Pay To Catalyze UK Mobile Payments Market & Why Operators Are Good Partners For Apple Music



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Report Summary:

Apple’s Worldwide Developers Conference (WWDC), its annual developer event, took place 8-12 June 2015. This report examines the announcements made and highlights why we expect Apple Pay to catalyse growth in NFC-based mobile payments in the UK. It also outlines why we believe Apple should consider partnership with network operators to maximise growth in paid Apple Music subscriptions.

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