Wireless Media

App-Centric Tariffs, Video Monetization, Net Neutrality, GDPR and AR Take Center Stage In 2018




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Report Summary:

Strategy Analytics expects another year of evolution rather than revolution in the mobile media sector during 2018. In this Insight, Strategy Analytics highlights the key topics that will shape mobile media over the coming 12 months, including the race to monetize mobile video consumption, the rise of application-centric tariffs, Reliance Jio moving to monetize its content apps, operators playing a more significant role in mobile advertising, and the growth of Augmented Reality (AR), among others. 


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