Wireless_MediaWireless Media

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Author: David Macqueen
Publication Date: Mar 26 2021
Pages: 14
 Report Type: Report, Word

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Wireless Media

Analysis: XR Content Forecast



Report Summary:

The total XR content revenue opportunity will grow to $3.5B by 2026 .AR content today is less than 1% of the XR total, but by 2026 we anticipate AR’s share rising to over 15%. In the broader context, XR content makes up only a small proportion of media spend. But for device vendors, it’s extremely important, because that content is a driving force in building the larger XR hardware market. This report examines the key content categories, and the “virtuous cycle” of content and hardware growth.
Table of Contents

1. Executive Summary
3. VR Content
3.1 VR Content Market Data
3.2 VR Content Forecast
4. AR Content
4.1 Learning from Smartphone AR Content    
4.2 Learning from Early AR Devices
4.3 Learning from Smartphone Peripherals
4.4 AR Content Forecast
5. Conclusions and Analysis
5.1 VR and AR combined
5.2 The Broader Media Context
5.3 Creating a Virtuous Cycle
6. Analyst Contacts
6.1 Other Contacts

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