Total consumer and advertiser expenditure on handset-based mobile media, which includes mobile internet, mobile social networking, games, applications, music, video, ringback tones, media alerts, and associated spend on mobile data, will reach $858 Billion by 2025. While the COVID-19 pandemic has slowed growth in mobile advertising (10.3% CAGR) it has boosted mobile content spending (7.3% CARG). This report accompanies the forecast “Global Mobile Media Forecast: 2015-2025.” which covers, users, ARPU and revenue for the major categories of mobile media across business models from 2015-2025.