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Analysis: COVID-19 Impact on Global Mobile Advertising

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Report Summary:

In Strategy Analytics most recent Global Mobile Advertising Forecast (i.e., baseline forecast) we projected total mobile ad spend to grow 16% in 2020, exceeding $208B. This is no longer the case given the COVID-19 pandemic. While significant uncertainty exists as to how much damage COVID-19 will ultimately inflict on the Global economy we have run several scenarios based upon different economic conditions. This report accompanies the forecast “COVID-19 Impact on Mobile Advertising: Global.”

Table of Contents

2.1.1       Scenario One  6

2.1.2       Scenario Two  6

2.1.3       Scenario Three  7

3.1.1       Scenario One  8

3.1.2       Scenario Two  8

3.1.3       Scenario Three  8

4.1.1       Scenario One  10

4.1.2       Scenario Two  10

4.1.3       Scenario Three  10

5.1.1       Europe - Scenario One  12

5.1.2       Europe - Scenario Two  12

5.1.3       Europe - Scenario Three  12

6.1.1       Scenario One  14

6.1.2       Scenario Two  14

6.1.3       Scenario Three  14

7.1.1       Scenario One  16

7.1.2       Scenario Two  16

7.1.3       Scenario Three  16

8.           How Can We Help You?  18

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