In Strategy Analytics most recent Global Mobile Advertising Forecast (i.e., baseline forecast) we projected total mobile ad spend to grow 16% in 2020, exceeding $208B. This is no longer the case given the COVID-19 pandemic. While significant uncertainty exists as to how much damage COVID-19 will ultimately inflict on the Global economy we have run several scenarios based upon different economic conditions. This report accompanies the forecast “COVID-19 Impact on Mobile Advertising: Global.”
1. Executive Summary 4
2. Global 6
2.1.1 Scenario One 6
2.1.2 Scenario Two 6
2.1.3 Scenario Three 7
3. North America 8
3.1.1 Scenario One 8
3.1.2 Scenario Two 8
3.1.3 Scenario Three 8
4. Asia Pacific 10
4.1.1 Scenario One 10
4.1.2 Scenario Two 10
4.1.3 Scenario Three 10
5. Europe 12
5.1.1 Europe - Scenario One 12
5.1.2 Europe - Scenario Two 12
5.1.3 Europe - Scenario Three 12
6. Latin America 14
6.1.1 Scenario One 14
6.1.2 Scenario Two 14
6.1.3 Scenario Three 14
7. Middle East & Africa 16
7.1.1 Scenario One 16
7.1.2 Scenario Two 16
7.1.3 Scenario Three 16
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