Wireless Media



Advertising To Lead Mobile Video Revenue Growth To $12 Billion by 2021



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Report Summary:

In the latest forecast of mobile video market, Strategy Analytics foresees that the total market value, including premium payment, advertising revenue and spending on data transport will grow from $7.4 Billion in 2015 to $12 Billion in 2021, with a 5-year CAGR of 8%. Subscription is replacing download as the biggest premium payment generator, accounting for 86% of the total premium revenues by 2021.


Table of Contents

2.1     Definitions

3.1     Mobile video market to grow by over 60% from 2015 to 2021

3.2     Advertising spending to drive market value growth

3.3     Subscription streaming the fastest growing premium model

3.4     Smartphones are fine, but tablets are more fun

3.5     LTE Broadcast, the last chance to salvage mobile TV?

4.         Implications

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