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Author: Nitesh Patel
Publication Date: May 14 2015
Pages: 4
Report Type: Insight, Word
Wireless Media

Adobe Well Positioned For "Mobile First" Revolution

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Report Summary:


During its annual Adobe Summit EMEA 2015 Adobe reiterated the need for businesses to embrace mobile as a core part of their digital marketing efforts, with retailers Argos and ASOS used as examples to show how significant the mobile channel has become for those businesses. Surprisingly, despite the strong and growing adoption of mobiles and tablets, brands and marketers across a variety of verticals and countries remain at different stages with respect to engaging customers on mobile devices. Strategy Analytics believes Adobe’s end-to-end approach to enabling enterprise clients to get mobile, from app development, customer acquisition, optimization and monetization, positions it well to benefit from increasing investment in the mobile media economy.

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