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8 Reasons Why Joyn Has A Role In The Future Of Messaging
On 2nd April 2013 the operator communication service Joyn received a significant boost as Spanish operators Movistar, Vodafone and Orange announced the launch of the first Joyn enabled handsets from manufacturers Samsung, LG, HTC, Sony and Nokia. However, the continued slow-roll out of Joyn by operators allows independent messaging and communicator applications (WhatsApp, Line Messenger and Skype) to become entrenched further. Even when Joyn is launched why would consumers switch away from feature rich third party applications to use Joyn? Furthermore, can Joyn hope to reach a broad addressable market without support from Apple? In this Insight Strategy Analytics highlights 8 reasons why Joyn will play a role in the future of mobile messaging, and what it will take for users of Joyn to approach 300 million by 2017.