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67 of Smartphone Owners Use Devices In-Store - Consumer and Retailer Mobile Needs Explored
67% of smartphone owners we surveyed in China, USA and the UK reported that they use the device while out and about to find deals or product reviews, and compare prices. Some traditional retailers, such as Starbucks, have moved to capitalize on this growing trend. What is the future of mobile commerce? What lessons can the mobile industry learn from existing consumer desires and retailer strategies in order to create a successful value proposition which goes beyond NFC payment?