The combination of rising NFC payment acceptance by retailers, growing consumer awareness and use of NFC payment devices, and competition among operators, OEMs and banks to promote their mobile wallet services is set to underpin a rise in NFC based payment users from 100 M in 2016 to over 490 M by the end of 2021. Strategy Analytics forecasts mobile NFC based payments to approach $240 B globally and account for single digit share of the multi-trillion dollar retail market.