Strategy Analytics' Mobile Media Index (MMI) tracks quarterly mobile revenue trends for the top publicly traded mobile media companies across games, advertising, video, music, and social media. The Mobile Media Index measures growth on a quarterly, trailing twelve month (TTM) and annual basis. A total of 21 publicly traded mobile media companies are included in the Mobile Media Index, including Facebook, Tencent, Yahoo! Japan, Baidu, Activision-Blizzard, and Electronic Arts, among others. This quarter mobile game publishers Rovio and Zynga have been added to the index.
Mobile media revenues rose 4.6% QoQ to nearly $42.8 Billion in Q2 2020 across the companies tracked in Strategy Analytics' Mobile Media Index, with Q2 following the usual season trend of higher growth than Q1, despite COVID-19. On a YoY basis revenues rose almost 20%. In terms of absolute revenues Facebook remains the MMI leader, generating nearly $17.4 Billion during Q2 2020, corresponding to just over 40% of total quarterly revenue across all MMI companies. During Q1 2020 the highest growth was registered by Tencent, Snap Inc, Yahoo! Japan and Twitter.