Strategy Analytics' Mobile Media Index (MMI) tracks quarterly mobile revenue trends for the top publicly traded mobile media companies across games, advertising, video, music, and social media. The Mobile Media Index measures growth on a quarterly, trailing twelve month (TTM) and annual basis. A total of 24 publicly traded mobile media companies are included in the Mobile Media Index, including Facebook, Tencent, Yahoo! Japan and Baidu, among others.

Across the companies tracked in Strategy Analytics' Mobile Media Index global mobile media revenues continued their accelerated growth in Q1 2018,  exceding $27  Billion, up almost by 50% from $18 Billion in Q1 2017. Notably, mobile media revenue bucked the usual seasonal Q1 dip, rising +1.4% over Q4 2017. Growth in Q1 was particularly driven by the fast expansion of Tencent (+$1.4B, +25.6% QoQ).