Mobile media revenues rose 7.6% QoQ to approach $58 Billion in 2Q 2021 across the companies tracked in Strategy Analytics' Mobile Media Index, with Q2 following the usual season trend of higher growth than 1Q. On a YoY basis revenues rose almost 34.8%. In terms of absolute revenues Facebook remains the MMI leader, generating over $27 Billion during 2Q 2021, corresponding to just over 47% of total quarterly revenue across all MMI companies. During 1Q 2021 strong growth was registered by Snapchat, Twitter, Daum Kakao, Zynga and Facebook.
Strategy Analytics' Mobile Media Index (MMI) tracks quarterly mobile revenue trends for the top publicly traded mobile media companies across games, advertising, video, music, and social media. The Mobile Media Index measures growth on a quarterly, trailing twelve month (TTM) and annual basis. A total of 19 publicly traded mobile media companies are included in the Mobile Media Index, including Facebook, Tencent, Yahoo! Japan, Baidu, Activision-Blizzard, and Electronic Arts, among others.