Strategy Analytics forecasts mobile advertising spend across Asia Pacific, Central and Latin America, and Middle East And Africa to rise over 65% from $73.6 B in 2019 to $121.8 B by 2025, driven by advertiser demand to reach a significantly large growing base of increasingly engaged smartphone users. These regions will account for 35.1% of global mobile advertising spend by 2025, with Asia Pacific alone contributing 31.3% of this share.
Our forecast breaks out mobile advertising revenue by mobile search and classifieds, traditional display (banners and text links), video, radio and social expenditure from 2010 to 2025 across Asia Pacific, Central & Latin America, and Middle East & Africa for both handsets and tablets.