Total advertiser expenditure on mobile devices will approach $160 Billion in North America by 2026, growing at an 8.4% CAGR between 2020 and 2026. At the end of this period, mobile advertising will account for 79% total digital advertising expenditure, up from nearly $98 Billion 2020.
1. Analysis. 3
1.1 Mobile Advertising 2020. 3
1.2 Mobile Advertising Continues Growth. 3
2. Impact of Apple’s Privacy Drive. 4
3. Analyst Contacts. 7
3.1 Other Contacts: 7
Table of Exhibits
Exhibit 1 Mobile Advertising Spend by Format – North America (2020-2026). 4
Global Mobile Media Revenue To Break $900 B Barrier In 2026
Nov 12, 2021
How the Boom in Video Communications, UGC and Live Streaming Brings Monetization Opportunities for Mobile Operators
Sep 28, 2021
Netflix Launches Free Mobile-Only Tier to Overcome Subscriber Growth Challenges
Sep 23, 2021