Total advertiser expenditure on mobile handsets will reach $64.8 billion in North America by 2022. Across this period, mobile advertising will account for an increasing (57%) share of total digital advertising expenditure, from respectively $26.9 billion and 41% in 2016.
Forecasts cover mobile search, traditional display (banners and text links), video, radio and social expenditure from 2010 to 2022.