Author: Nitesh Patel


Publication Date: Oct 01 2018


Pages: 26


Report Type: Forecast and Outlook



 Wireless Media

Mobile Advertising Forecast: Europe - 2010-2023




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Report Summary:

Strategy Analytics forecasts that in Europe total advertiser expenditure on mobile devices (handsets and tablets) will almost double from $18.7 (€16.9) Billion at the end of 2017 to $40.6 (€36.7) Billion by 2023. Across this period, the share of digital advertising dollars captured by mobile devices will rise from 37% to 55%, as growth in mobile advertising outpaces desktop advertising.

Our forecast covers mobile search, traditional display (banners and text links), video, radio and social expenditure from 2010 to 2023.



Table of Contents

1. Title
2. Contents
3. Analysis
4. Europe
5. Western Europe
6. United Kingdom
7. Germany
8. France
9. Spain
10. Italy
11. Denmark
12. Finland
13. Sweden
14. Norway
15. Rest of Western Europe
16. Central & Eastern Europe
17. Czech Republic
18. Poland
19. Russia
20. Rest of Central & Eastern Europe
21. Pivot Table
22. Flat File
23. Definitions
24. Methodology
25. How Can We Help You
26. Contacts

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