Strategy Analytics forecasts that in Europe total advertiser expenditure on mobile devices (handsets and tablets) will more than double from $24.7 (€21.9) Billion at the end of 2019 to $50.4 (€44.6) Billion by 2025. Across this period, the share of digital advertising dollars captured by mobile devices will rise from 41% to 54%, as growth in mobile advertising continues to outpace desktop advertising.
Our forecast covers mobile search, traditional display (banners and text links), video, radio and social expenditure from 2010 to 2025.