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Mobile Advertising Forecast: EMEA (2020 - 2026)

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Report Summary:

Strategy Analytics forecasts that across Europe, Middle East and Africa (EMEA) total advertiser expenditure  on mobile devices (handsets and tablets) will grow at an 11.5% CAGR between 2020 and 2026 to exceed $50 (€44) Billion by 2026. Mobile advertising across the EMEA region was negatively impacted during 2020 due to COVID-19, with expenditure declining 3%.

Across the forecast period, the share of digital advertising dollars captured by mobile devices will rise from 50% to 65%, as growth in mobile advertising continues to outpace desktop advertising.Our forecast covers mobile search, traditional display (banners and text links), video, and social media expenditure from 2020 - 2026.

Table of Contents

1. Title
2. Contents
3. Analysis
5. Europe
6. Western Europe
7. DEU
8. DNK
9. FIN
10. ESP
11. FRA
12. ITA
13. NOR
14. SUI
15. SWE
16. UK
17. Rest of WE
18. Central & Eastern Europe
19. CZH
20. POL
21. RUS
22. Rest of CEE
23. Middle East & Africa
24. ISR
25. TUR
26. ZAF
27. Rest of MEA
28. Exchange Rate
29. Definitions
30. Methodology
31. How Can We Help You
32. Contacts

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