Strategy Analytics forecasts that across Europe, Middle East and Africa (EMEA) total advertiser expenditure on mobile devices (handsets and tablets) will grow at an 11.5% CAGR between 2020 and 2026 to exceed $50 (€44) Billion by 2026. Mobile advertising across the EMEA region was negatively impacted during 2020 due to COVID-19, with expenditure declining 3%.
Across the forecast period, the share of digital advertising dollars captured by mobile devices will rise from 50% to 65%, as growth in mobile advertising continues to outpace desktop advertising.Our forecast covers mobile search, traditional display (banners and text links), video, and social media expenditure from 2020 - 2026.