In Strategy Analytics most recent North American Mobile Advertising Forecast (i.e., baseline forecast) we projected total ad spend to grow 21% in 2020, reaching $102.5B. This is no longer the case given COVID-19. While significant uncertainty exists as to how much damage COVID-19 will ultimately inflict on the North American economy we have applied several scenarios based upon different economic conditions.
Google Stadia Closes Game Studios, What Does this Say About Cloud Gaming?
Feb 22, 2021
Should CSPs Follow Masmovil's Lead into The Energy Sector?
Feb 11, 2021
As Apple Cuts App Store Commission In Half - Will A Little Go A Long Way?
Nov 18, 2020