In Strategy Analytics most recent North American Mobile Advertising Forecast (i.e., baseline forecast) we projected total ad spend to grow 21% in 2020, reaching $102.5B. This is no longer the case given COVID-19. While significant uncertainty exists as to how much damage COVID-19 will ultimately inflict on the North American economy we have applied several scenarios based upon different economic conditions.
Governments and environmentalists alike continue to push, rightfully so, to create cleaner methods of transport. But can electric vehicles fill that requirement? How can consumers be persuaded to switch? And is the automotive supply chain actually ready for this change?
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