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Impact of COVID-19 on Mobile Advertising: North America

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Report Summary:

In Strategy Analytics most recent North American Mobile Advertising Forecast (i.e., baseline forecast) we projected total ad spend to grow 21% in 2020, reaching $102.5B. This is no longer the case given COVID-19. While significant uncertainty exists  as to how much damage COVID-19 will ultimately inflict on the North American economy we have applied several scenarios based upon different economic conditions.  

Table of Contents

1. Title
2. Contents
3. Analysis
4. North America
5. North America-Scenario 1
6. North America-Scenario 2
7. North America-Scenario 3
8. Definitions
9. Methodology
10. How Can We Help You
11. Contacts

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