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Impact of COVID-19 on Mobile Advertising: Asia Pacific, Latin America, Middle East & Africa

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Report Summary:

In Strategy Analytics most recent ROW Mobile Advertising Forecast (i.e., baseline forecast) we projected mobile ad spend to grow by 11% to reach $78.2 B across all regions (Asia Pacific, Latin America and Middle East and Africa). This is no longer the case given the COVID-19 pandemic. While significant uncertainty exists  as to how much damage COVID-19 will ultimately inflict on global economies we have applied several scenarios based upon different economic conditions.

Table of Contents

1. Title
2. Contents
3. Analysis
4. APAC-Baseline
5. APAC-Scenario 1
6. APAC-Scenario 2
7. APAC-Scenario 3
8. LATAM-Baseline
9. LATAM-Scenario 1
10. LATAM-Scenario 2
11. LATAM-Scenario 3
12. MEA-Baseline
13. MEA-Scenario 1
14. MEA-Scenario 2
15. MEA-Scenario 3
16. Definitions
17. Methodology
18. How Can We Help You
19. Contacts

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