Strategy Analytics’ outlook for operator messaging remains bleak, with competition from over-the-top (OTT) messaging services contributing to a decline from just below $92 B in 2014 to below $53 B by 2021. By contrast the number of OTT instant messaging users is set to reach 2.8 B in the same time frame with direct and in-direct revenue from premium content and advertising approaching $13 B. This mobile messaging forecast update provides our predictions for mobile messaging users, usage and revenue across SMS, MMS mobile IM and email. This forecast accompanies our report "Global Operator Messaging Revenue To Fall 42% By 2021"
Xiaomi a Premium Brand for UK Smartphone Buyers?
Orange Belgium Positions hey! Brand To Target Young, Eco-Friendly Subscribers
May 24, 2022
Global Mobile Media Revenue To Break $900 B Barrier In 2026
Nov 12, 2021
How the Boom in Video Communications, UGC and Live Streaming Brings Monetization Opportunities for Mobile Operators
Sep 28, 2021