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Global Mobile Messaging Forecast (2001-2021)

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Report Summary:

Strategy Analytics’ outlook for operator messaging remains bleak, with competition from over-the-top (OTT) messaging services contributing to a decline from just below $92 B in 2014 to below $53 B by 2021. By contrast the number of OTT instant messaging users is set to reach 2.8 B in the same time frame with direct and in-direct revenue from premium content and advertising approaching $13 B. This mobile messaging forecast update provides our predictions for mobile messaging users, usage and revenue across SMS, MMS mobile IM and email. This forecast accompanies our report "Global Operator Messaging Revenue To Fall 42% By 2021"

Table of Contents

  • Title Page
  • Contents
  • Methodology
  • Key Point Conclusions
  • Definitions
  • Geographic Coverage
  • Service Summary
  • Global
  • Western Europe
  • France
  • Germany
  • Italy
  • Spain
  • UK
  • Denmark
  • Finland
  • Norway
  • Sweden
  • Other Western Europe
  • Central and Eastern Europe
  • Czech Republic
  • Poland
  • Russia
  • Other CEE
  • North America
  • Canada
  • USA
  • Central and Latin America
  • Argentina
  • Brazil
  • Mexico
  • Other CALA
  • Asia Pacific
  • Australia
  • China
  • India
  • Japan
  • South Korea
  • Other Asia Pacific
  • Middle East and Africa
  • South Africa
  • Other MEA

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  • This report is available for individual purchase.
  • US and global visitors can buy this report for $4899.
  • UK visitors will be charged £3600.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

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    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

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