Total consumer and advertiser expenditure on handset-based mobile media, which includes mobile internet, mobile social networking, games, applications, music, video, ringback tones, media alerts, and associated spend on mobile data, will reach $745 Billion by 2024. Across this period, mobile advertising will account for an increasing (28%) share of total mobile media revenue, driven by social and video advertising.The forecast covers, users, ARPU and revenue for the major categories of mobile media across business models from 2011-2024.