Wireless_MediaWireless Media

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Author: Nitesh Patel
Publication Date: Aug 28 2015
Pages: 41
Report Type: Metrics, Excel
Wireless Media

Global Mobile Media Forecast: 2001-2021

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Report Summary:

Total consumer and advertiser expenditure on handset-based mobile media, which includes mobile internet, mobile social networking, games, applications, music, video, ringback tones, media alerts, and associated spend on mobile data, will increase from $300 Billion at the end of 2015 to approach $425 Billion by 2021. Across this period, mobile advertising will account for an increasing share of total spend on mobile media, although mobile operators will remain the primary beneficiaries as mobile data use also rises. This report provides an overview of our forecast update and highlights key dynamics impacting the growth of the global mobile media economy.

Table of Contents

  1. Conclusions
  2. Definitions
  3. Methodology
  4. Geographic Coverage
  5. Global
  6. Western Europe
  7. Denmark
  8. Finland
  9. France
  10. Germany
  11. Italy
  12. Norway
  13. Spain
  14. Sweden
  15. UK
  16. Other Western Europe
  17. Central & Eastern Europe
  18. Czech Republic
  19. Poland
  20. Russia
  21. Other CEE
  22. North America
  23. Canada
  24. USA
  25. Asia Pacific
  26. Australia
  27. China
  28. India
  29. Japan
  30. South Korea
  31. Other Asia Pacific
  32. Central & Latin America
  33. Argentina
  34. Brazil
  35. Mexico
  36. Other CALA
  37. Middle East & Africa
  38. South Africa
  39. Other MEA
  40. Flat File
  41. Contacts

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