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Wireless Media

Global Mobile Media Forecast 2001-2016



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Report Summary:

Globally, Strategy Analytics predicts combined consumer and advertiser spend on mobile media, which includes handset browsing, mobile applications, mobile games, mobile music, mobile video, mobile TV, ringtones, wallpapers and alerts, and associated data, will rise from just under $128 billion at the end of 2011 to just over $225 billion by 2016, at a 12% CAGR.

This datasheet includes forecasts for users, usage, and end user and advertiser spend across each mobile media application for Western Europe, North America, Asia Pacific, Central & Eastern Europe, Central & Latin America, Middle East & Africa, and major countries within each region.

Table of Contents

  • 1. Global Contents
  • 2. Geographic Coverage
  • 3. Conclusions
  • 4. Definitions
  • 5. Methodology
  • 6. Global
  • 7. Western Europe
  • 8. Denmark
  • 9. Finland
  • 10. France
  • 11. Germany
  • 12. Italy
  • 13. Spain
  • 14. Sweden
  • 15. Norway
  • 16. UK
  • 17. Other Western Europe
  • 18. Central & Eastern Europe
  • 19. Czech Republic
  • 20. Poland
  • 21. Russia
  • 22. Other CEE
  • 23. North America
  • 24. Canada
  • 25. USA
  • 26. Central & Latin America
  • 27. Argentina
  • 28. Brazil
  • 29. Mexico
  • 30. Other CALA
  • 31. Asia Pacific
  • 32. Australia
  • 33. China
  • 34. India
  • 35. Japan
  • 36. South Korea
  • 37. Other Asia Pacific
  • 38. Middle East & Africa
  • 39. South Africa
  • 40. Other MEA


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