Strategy Analytics' updated apps forecast predicts consumer and advertisers expenditure on mobile apps and games will grow at a 6.4% CAGR to exceed $163 Billion by 2024. 3.6 Billion app-store users will spend an average of $2.87 per month, while in-app advertising will account for 24% of total apps and games revenue.
As Apple Cuts App Store Commission In Half - Will A Little Go A Long Way?
Nov 18, 2020
Korea A Great Fit for Cloud Gaming, But Do Gamers Want To Play Console Titles on Smartphones?
Nov 04, 2020
TikTok’s Fate Rests With US and China Governments as Deadline Looms
Sep 15, 2020