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Author: Nitesh Patel
Publication Date: May 19 2020
Pages: 8
 Report Type: Regional Data Table, Excel

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Wireless Media

COVID-19 Impact on Mobile Advertising: Global



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Report Summary:

In Strategy Analytics most recent Global Mobile Advertising Forecast (i.e., baseline forecast) we projected total mobile ad spend to grow 16% in 2020, exceeding $208B. This is no longer the case given the COVID-19 pandemic. While significant uncertainty exists as to how much damage COVID-19 will ultimately inflict on the Global economy we have run several scenarios based upon different economic conditions.
Table of Contents

1. Title
2. Contents
3. Analysis
4. Global Baseline
5. Scenario One
6. Scenario Two
7. Scenario Three
5. Definitions
6. Methodology
7. How Can We Help You
8. Contacts


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