In Strategy Analytics most recent Global Mobile Advertising Forecast (i.e., baseline forecast) we projected total mobile ad spend to grow 16% in 2020, exceeding $208B. This is no longer the case given the COVID-19 pandemic. While significant uncertainty exists as to how much damage COVID-19 will ultimately inflict on the Global economy we have run several scenarios based upon different economic conditions.
As Apple Cuts App Store Commission In Half - Will A Little Go A Long Way?
Nov 18, 2020
Korea A Great Fit for Cloud Gaming, But Do Gamers Want To Play Console Titles on Smartphones?
Nov 04, 2020
TikTok’s Fate Rests With US and China Governments as Deadline Looms
Sep 15, 2020