Strategy Analytics' Mobile Media Index (MMI) tracks quarterly mobile revenue trends for the top publicly traded mobile media companies across games, advertising, video, music, and social media. The Mobile Media Index measures growth on a quarterly, trailing twelve month (TTM) and annual basis. A total of 24 publicly traded mobile media companies are included in the Mobile Media Index, including Facebook, Tencent, Yahoo! Japan, Baidu, Activision-Blizzard, and Electronic Arts, among others.
Across the companies tracked in Strategy Analytics' Mobile Media Index global mobile media revenues continued their growth in Q4 2018, exceeding $35 Billion, up 30% from $26.94 Billion in Q4 2018. In terms of absolute revenues, Facebook remains the MMI leader, generating almost $15.5 Billion in revenues during Q4 2018 and corresponding to over 44.2% of total quarterly revenue for the MMI companies, despite continued challenges. During 2018 the highest growth was registered by SINA, Tencent, Facebook and Snap Inc.