Author: Nitesh Patel


Publication Date: May 02 2017


Pages: 4


Report Type: Insight, Word



 Wireless Media

Can Mobile Operators Win in Mobile Advertising?




Download Report

Report Summary:

At Mobile World Congress 2017 Strategy Analytics moderated the session “Consumer Advertising and MNOs” which involved panellists from Telefonica, AOL/ Verizon, Foursquare, Drawbridge, and Smartpipe. The presentations and discussion focused on whether mobile operators have a role in mobile advertising; what assets they can leverage in the digital ad ecosystem; the reason only a handful are so far doing so; and the motivations of both Telefonica and Verizon to position their businesses in media.   




For more information about our services please contact us or email support@strategyanalytics.com