Mobile Payments

Mobile Payments: Convenience a Main Motivator, Though Security Remains a Top Concern




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Report Summary:

This report presents the findings of Strategy Analytics’ user research into the motivations to use, preferences, and barriers to adoption, of mobile payments. Early adopters view retail mobile payments as a quicker, more convenient, and “cool” approach to paying over traditional forms. However, security concerns, continued fragmentation, lack of consistent acceptance by retailers, and uneducated retail staff, are hindering advancements and its increased adoption. Consumers are more likely to trust, setup, and engage in a mobile payment app that comes preinstalled on their phone and can provide information as to which locations accept mobile payments.

Table of Contents

  • 1 Executive Summary
  • 2 Introduction and Methodology
  • 3 Mobile Payments are More Convenient and Quicker Than Traditional Forms of Payment
    • 3.1 How Mobile Payments Availability Can Impact Consumer Shopping Behavior
  • 4 Security Remains Biggest Barrier to Adoption
    • 4.1 Other Barriers That Can Prevent Would-Be Users & Early Adopters
  • 5 PayPal Trusted Most by Consumers, but So Are Default Apps
  • 6 Conclusions and Recommendations
  • 7 Analyst Contacts
  • 8 Participant Profiles
    • 8.1 Consumer Interviews
    • 8.2 Survey Respondents

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