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Author: Christopher Dodge


Publication Date: Dec 30 2015


Pages: 14


Report Type: Report, Word



 Media and Services UX

Web Browsing, Mobile Search, and IM Most Frequently Used Mobile Services in India




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Report Summary:

Smartphone ownership in India is continuing to grow at a rapid rate, outpacing the growth of more basic mobile phones.  Mobile phone owners in India are driven to use services which help them to gather information and communicate with services which offer enhanced communication features.  Web browser, mobile search, and IM services are used by more than 60% of respondents in India on a daily basis.



Table of Contents

1. Executive Summary
2. Introduction
3. Mobile Data Services: Reported Frequency of Use 
    3.1 Mobile Data Services: Reported Frequency of Use by Gender 
    3.2 Mobile Data Services: Reported Frequency of Use by Age 
    3.3 Mobile Data Services: Reported Frequency of Use by Device Tier
4. Conclusion
5. Analyst Contacts
6. Participant Profiles

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