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Media and Services UX
Nearly 90 of Smartphone Apps Downloaded are Free
While the average number of applications downloaded by smartphone respondents in the US and Western Europe has settled at around 32 apps over the past three years, the proportion of downloaded applications that are free continues to rise. Nearly 90% of all applications downloaded are now free, with Android owners most likely to seek out free apps. Smartphone owners in the US and Western Europe are retaining approximately two-thirds of all applications they download on their device, with Apple iPhone users continuing to lead the way in terms of total average number of downloads per user, total number of apps retained on the device and highest number of apps used on a regular basis.