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Author: Christopher Dodge


Publication Date: Aug 22 2011


Pages: 42


Report Type: Benchmark



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Report Summary:

In interviews with 37 US and UK mobile phone users, and 600 US smartphone gamers, Strategy Analytics found that mobile gamers are most interested in the ability to play the same game across multiple devices and challenge and play against their friends. Participants want to effectively evaluate paid mobile games before purchasing through thorough trial versions. When deciding on a game to purchase consumers are most likely to pay attention to personal recommendations and top rated/most downloaded lists.


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