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Author: Josh Martin


Publication Date: Apr 02 2015


Pages: 5

Report Type: Insight, Word



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Report Summary:

Travel has traditionally been considered a long distance activity involving a flight, hotel, luggage, airports, etc. However, in recent years travel has also come to include local exploration as smartphones and targeted applications have even begun to lump these experiences under one umbrella: Travel & Local. The most popular applications in this category are not hotels or airlines but instead are local apps: Yelp, Google Maps, etc. The relationship between local exploration and long distance travel is important to explore as a means to understanding if local exploration is a leading indicator to a broader interest in global travel. This will be achieved by investigating the usage and users of OpenTable and Yelp on the 1,500+ US AppOptix panel of smartphone owners.


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