Author: Josh Martin

Publication Date: Oct 06 2014

Pages: 4

Report Type: Insight, Word

 Travel Apps

TravelTrax Are Airline Apps Grounded

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Report Summary:

During the earliest days of the app market consumers expected little more from apps than the ability to play games, drink virtual beer and to speak through an avatar. While the beginning of the app market yielded several household names the market is now dominated by well-funded start-ups and established brands. The reason for this change is simple – companies began harnessing the power of the smartphone to improve daily life. From being able to deposit a check to checking in for a flight the evolution of the platform has occurred quickly. However, with more than 1.3M apps in the Apple Store alone parsing out consumer demand, expectation and need is difficult. This Insight will utilize data from AppTRAX – a proprietary multi-million point database of the most popular applications scraped from the app stores since 2010 – to evaluate changing consumer demand. This data will inform the app impact on travel and more specifically airlines as companies continue evolving their app strategies.

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