Author: Josh Martin

Publication Date: Jan 23 2015

Pages: 1

Report Type: Insight, Word

 Travel Apps

Travel App Overlap: Is the Market Ripe for an Over The Top Takeover?

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Report Summary:

The holistic travel experience on mobile is broken. Those using OTA apps to book trips are not using hotel or airline apps when traveling. Those using airline apps are unlikely to have ever used a hotel application. In an industry where cooperation could create a better consumer experience and improve the fortunes of all, the lack of cohesion could allow for the rise of over the top solutions that commoditize the travel experience at the expense of loyalty and future revenue streams. In this Overlap Report Series, Travel Analytics has leveraged AppOptix data from the US Android panel of more than 1,500 members to evaluate individual competitors within the OTA and Airline categories. This Insight presents a comparison of the meta-categories (including hotels) that comprise long range travel applications.

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