Author: Josh Martin

Publication Date: Jan 20 2015

Pages: 1

Report Type: Insight, Word

 Travel Apps

Travel App Demographics: Hotels, OTAs and Airlines Appeal to Unique Users

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Report Summary:

In this report series we have presented demographic profiles of OTAs, Hotels and Airlines independently utilizing data from the AppOptix panel of 1,500+ US Android users – Travel Analytics – has created a profile of those that have download travel apps. This insight compares some of those results to present a picture of how apps are performing among various demographics. For this analysis we have compared the total sessions of a group – such as those 36 – 45 – and then the percentage of sessions of a particular activity they represent – such as using hotel apps.

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