Author: Josh Martin

Publication Date: Apr 29 2015

Pages: 2

Report Type: Insight, Word

 Travel Apps

The Apple Watch: A Must Support Device for All Travel Companies? Not so fast

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Report Summary:

On Friday April 24, those that pre-ordered the Apple Watch began to receive their shipments of the device. Since both the unveiling of the Watch in September 2014 and its selling out all pre-orders on April 10 a host of new applications have been announced by many of the largest brands. While the market continues to evolve the early and ardent support for the Watch is a clear indication that companies will be using their Watch bona fides to promote their services and experiences in a new way. The Apple Watch could very well become the differentiator many have been seeking as they attempt to turn their apps into competitive differentiators. This report will look at support for Apple Watch while evaluating if support is evenly split for the top hotel, airline and OTA brands.

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