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Priceline versus Expedia: The Battle for the Future
Expedia and Priceline are locked in an epic struggle to dominate the Online Travel Agent (OTA) market. Since December Expedia has acquired two former rivals – Travelocity and Orbitz. In late February Priceline took on more than $1B in debt to fund its own anticipated acquisition spree. In the battle against hotel apps, airline apps and emerging meta-search rivals the question must be asked – are Expedia and Priceline fighting for the same mobile customers? This report will leverage the US AppOptix panel of mobile panelists and focus on the users of the core mobile apps of each competitor.